Nothing expresses the love and spirit of Raksha Bandhan better than a handwritten letter and a modern heirloom by Lovetobag!

Nothing expresses the love and spirit of Raksha Bandhan better than a handwritten letter and a modern heirloom by Lovetobag!

With the whole world in the palm of your hand, it is safe to say that distances and gaps in relationships have only increased. Traditions have taken on new meanings with the onslaught of social media.

As the festive season kicks in, siblings across the nation begin the pursuit for the perfect souvenir that reflects the strength of their bond. Rakha Bandhan is an opportunity for every brother and sister to prove that no amount of time is too long and distance too far! The pure affection attached to the occasion revives childhood memories and helps re-live them!

On the occasion of Rakhi, Lovetobag puts an end to all those endless sessions you spent surfing the internet, searching for the ideal gift for your siblings. What better way to say you love and care for someone than by giving them a modern heirloom to cherish for life!

The brand believes that, in an age of instant communication, the deliberate pace of a handwritten letter has a delightfully unexpected charm. Letters, especially those that are personally handwritten for your loved ones, are meant to leave long-lasting impressions on the receiver. Therefore to mark the beginnings on an optimistic and joyous note, Lovetobag presents their Raksha Bandhan campaign, ‘Letters of Love’.

To commemorate the essence of this day through ‘Letters of Love’ campaign,

Lovetobag collaborated with 3 fashion and lifestyle bloggers/influencers namely,

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Roshni Chopra (gifted by sister),
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 Anushree Aneja (gifted by brother),
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 Karishma Yadav (gifted by brother)

Each received handwritten letters from their siblings. And to make the experience even more special, each of them was gifted a handcrafted, luxe bag from their loved ones, exquisitely curated by Lovetobag. Apart from being passed on from generation to generation, these bespoke pieces are each handcrafted with love, and are made to resonate the endless emotions in relationships as decadent keepsakes!

As traditions become more inclusive, participative and are recognized uniquely by each individual, the campaign captures the different roles of women as an extended support system for one another. Thus to celebrate the soul of sisterhood, our campaign ‘Letters of Love’, summons and encourages women to be cheerleaders for each other.

Consequently, Rakhi is a festival that acknowledges the special bond between siblings and…

We vouch there’s no better way to express your love than by gifting an elegantly curated modern heirloom by Lovetobag!

~ Written by Sejal Pathak, DI Public Relations ~

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